EWP Training Sessions XII-II

📊 Training Title: “Business Development Plan – Market Research and Marketing Plan Development”


EWP Trainining Sessions XII-II

During the Second Sessions of the 12th EWP Training

✨ The Empower Pengal program marked another milestone with the successful completion of the second sessions of 12th EWP Training in all districts of North on month of March, 2026, supporting women entrepreneurs across the Northern Province.

🎯 Key Features of the Training:
• Introduction to Business Planning and the Importance of Market Research
• Review and Experience Sharing of the “Mini Market” Process
• Explanation of the Market Mix (Marketing Mix) Theory with Practical Examples
• Identification of Marketing Mix Strategies for Entrepreneurs
• Introduction to Developing a Unique Marketing Plan for Each Business
• Marketing Plan Writing Procedures

🤝 This training is implemented by WUSC Sri Lanka with powered by the Global Affairs Canada (GAC) and implemented by Lanka Impact Investing Network - LIIN.

🎯 This is an important training session to help women entrepreneurs in the Northern Province develop a strong market understanding and effective business plans.

📣 For more training and development opportunities, stay tuned!