EDTP Training Sessions XII

Entrepreneurship Development Training Program (EDTP) Expands Digital Skills Training for Women Entrepreneurs


Trainining Sessions XII

During the 12th Training Sessions of the EDTP

The 12th EDTP training sessions under the Empower Pengal program was conducted on month of October 2025 in all the districts of the Northern province, focusing on enhancing Social Media Management skills among women entrepreneurs.

This session introduced participants to the Social Media Management, emphasizing practical skills for marketing, customer management, and communication.

Key learning areas included:

  • • Understand the role of social media branding
  • • Techniques for product listing and presentation
  • • Core social media usage guidelines
  • • Platform-wise content planning and posting strategies
    • • Storytelling approaches to improve customer engagement and sales

This initiative is funded by Global Affairs Canada (GAC) and implemented by WUSC Sri Lanka in collaboration with the Lanka Impact Investing Network (LIIN).

This training aims to support women entrepreneurs in the Northern Province to strengthen their online presence, expand market reach, and grow their businesses sustainably.