Cohort-02 EDTP Training Sessions IV

Another Significant Step Forward in Taking Your Business to The Next Level in The Digital World!


2nd EDTP IV

During the Sessions of Cohort-02 EDTP Training IV

As part of the Empower Pengal (Cohort 02) program, the EDTP IV training sessions — titled "Advanced Social Media Marketing Tools for Business Growth" was successfully held in all districts of the Northern Province on end of August, 2026. The session aimed to enhance the digital marketing skills of the EDTP entrepreneurs.

📊 Session Highlights:
✨ How to set up a Meta Business Portfolio
✨ A comprehensive introduction to Meta Ads
✨ Strategies for precise audience targeting
✨ How to create high-converting advertisements
✨ How to set up WhatsApp campaigns
✨ Understand campaign performance metrics to evaluate ad success

🎯 Through this session, participants:
✔️ Gained the knowledge to effectively utilize Meta Business Portfolios and Meta Ads
✔️ Learned methods to reach the right target audience and create sales-driving advertisements
✔️ Developed the skills to boost business growth using WhatsApp campaigns and campaign performance metrics

This initiative is implemented by the Lanka Impact Investing Network (LIIN) in collaboration with WUSC Sri Lanka, with funding from Canada’s International Development – Global Affairs Canada (GAC).

The journey of empowering entrepreneurs through digital marketing, social media advertising, and modern business growth strategies continues to move forward.

Stay connected with us for updates on upcoming training sessions, events, and exciting opportunities!